Presentation folders are one of the primary representations of your business that your customers come across. They can be an excellent way to organize all your marketing materials and provide them to a potential customer or client. Presentation folders are your baseline, similar to the website or homepage. You want them to be versatile with various marketing materials without having to be changed because of their content. Irrespective of your recipients, there are rules you should follow to put together the presentation folder design.
Here are the presentation folder printing mistakes you need to avoid.
- Using a Plain Folder
Your folder shouldn’t merely store your marketing materials; it’s an extension of those materials. Just as you wouldn’t leave your brochures blank, ensure your folder isn’t empty either. Include your logo, business name, contact details, and any other pertinent company information you deem essential.
- Poor Layout
The placement of the design elements for folder printing plays a crucial role in how the folder is going to be received by your audience.
- Make sure you are not placing the logo or other crucial details on the left 1/3 of the cover. It is the area where most people hold the presentation folder and you do not want anything to be covered by their hands.
- While placing the logo make sure that there are spaces around. Surely, you do not want it conflicting with any other folder design elements.
- The relationship between the text, logo, and images is important.
- Do not think that you just have the cover to print on.
- Both inside and outside of the front and back covers are the surfaces, which can be filled with color or some other design elements.
- Adding Excessive Text
Excessive text on the outside of your folder often clashes with the content inside. Your folder serves as the foundation for your marketing materials, allowing for easy content updates without conflicting with its design. Clients are more interested in the information contained within the folder rather than lengthy text on its exterior. Keep text concise and focused, reserving detailed explanations for brochures and accompanying documents.
- Design is Too Busy
An overly complicated capacity folder printing will detract recipients from the message it contains. By keeping your cover limited to essentials such as your logo, minimal copy, or carefully selected design elements like images, you maintain a sense of simplicity and elegance. A well-chosen image can convey more than words. Similarly, avoid excessive use of color; opt for a few carefully selected hues that align with your branding. Ensure your folder has a focal point, designing it around a key element that gives it purpose and direction.
- Design is Boring
On the flip side, you don’t want your folder to be overly conservative, leaving people disinterested in its contents. It’s crucial to strike a balance. While simplicity is key, it shouldn’t equate to a lack of impact. Incorporate graphics and images relevant to your business, and choose attention-grabbing colors that complement your message without overwhelming it.
- Choosing Poor Paper Stock
Your presentation folder shouldn’t feel as flimsy as a piece of paper. Using a stock that’s too light may result in insufficient sturdiness for its contents and could lead to ink bleeding. The tactile experience of your folder is just as important as its design. Remember, it’s a physical item, not just something viewed on a screen.
When choosing between a gloss or matte finish, consider the trade-offs. Gloss looks appealing but is prone to showing fingerprints and smudges, while matte offers a stylish appearance but may not grab attention as effectively. Consult with your printer to explore options for the weight and style of your paper stock, keeping in mind that excessively modified or heavy stock can escalate costs.
